By Nicole Hemmer, Jan. 12, 2018
Steve Bannon, once depicted as the power behind President Trump's rise, has seen his fortunes fade fast, ousted first from the White House and now from Breitbart, the right-wing website that he turned into the hub of Trumpism and the alt-right during his four-plus years as its executive chairman.
It was a steep fall for the erstwhile kingmaker. Featured as "The Great Manipulator" on the cover of Time magazine and depicted as the Grim Reaper on "Saturday Night Live," Bannon leaned into the image of himself as a dark, all-powerful Svengali. "Darkness is good," he told the Hollywood Reporter shortly after Trump's election. "Dick Cheney. Darth Vader. Satan. That's power." Yet if Bannon was, for a moment, the face of the brutalist turn in American politics, that moment is over. Bannon may not have lost his mind, as Trump claimed in recent weeks , but he has decisively lost.
It's not just Bannon on the decline, however. Breitbart itself has slipped from its place as left-wing bogeyman and right-wing powerbroker. The loss of Bannon once would have been seen as cataclysmic, a crippling blow to a site, and a movement, that drove so much of the tumult in American politics. But now it seems like the inevitable closing act. These days, Breitbart feels a lot like run-of-the-mill conservative media, not so different from Fox News or talk radio. That's partly an unintended consequence of its triumph: Breitbart's influence seeped into right-wing media on all platforms over the past two years. But if every conservative outlet sounds like Breitbart, is Breitbart still essential to Trumpism?…Read on